Can you explain the differences between Standard and Deferred Deep linking?
Standard Deep linking directs users to a specific piece of content within the app, but it requires the app to be installed on the device. On the other hand, Deferred Deep linking offers a more versatile approach. It allows users to be directed to specific content even if the app is not installed. When users click on a Deferred Deep link, they are taken to the relevant app store to install the app, and upon installation, they are seamlessly redirected to the intended content. This flexibility makes Deferred Deep linking a powerful tool for user acquisition and engagement.
